Privacy policy

At HiraethLun, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and safeguard your personal information when you visit our online store and purchase products such as dresses, tops, and pants. By using our services, you agree to the practices described in this policy.

1. Information We Collect

We collect only the information necessary to process your orders and improve your shopping experience. This includes:

  • Personal Identification Information: Your name, billing and shipping address, email address ([email protected]), and payment details (e.g., credit card information, processed securely by third-party payment providers).
  • Order Information: Details of the products you purchase, including dress, top, and pant sizes, colors, and quantities.
  • Technical Data: Your IP address, browser type, device information, and browsing behavior on our site (e.g., pages viewed, time spent) collected via cookies and similar technologies.
  • Communication Data: Any information you provide when contacting us via email at [email protected], such as inquiries or feedback.

2. How We Use Your Information

We use your data solely for the following purposes:

  • To process and fulfill your orders, including payment processing, shipping, and delivery updates.
  • To communicate with you about your orders, returns, or customer service issues via email.
  • To improve our website, product offerings, and user experience based on aggregated analytics.
  • To comply with legal obligations, such as tax reporting or fraud prevention.
  • To send you promotional emails about new arrivals or sales, only if you have explicitly opted in. You can unsubscribe at any time by replying to [email protected].

3. Data Storage and Security

We take reasonable technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These include:

  • Encryption of sensitive data (e.g., payment information) during transmission using SSL/TLS protocols.
  • Secure servers located in data centers with restricted access.
  • Regular security audits and updates to our systems.
  • Data retention for no longer than necessary: order-related data is kept for 5 years to comply with tax and legal requirements, while technical data is anonymized after 12 months.

4. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your data only with trusted service providers who assist us in operating our business, such as:

  • Payment processors (e.g., Stripe, PayPal) for secure transaction handling.
  • Shipping carriers (e.g., FedEx, DHL) for order delivery.
  • Analytics providers (e.g., Google Analytics) to understand site usage, under strict confidentiality agreements.

We may also disclose information if required by law, such as in response to a court order or legal process.

5. Your Rights

Under applicable international privacy laws (including GDPR and CCPA), you have the following rights regarding your personal data:

  • Access: Request a copy of the data we hold about you.
  • Correction: Ask us to correct any inaccurate or incomplete information.
  • Deletion: Request the deletion of your data, subject to legal retention requirements.
  • Objection: Object to the processing of your data for marketing purposes.
  • Data Portability: Receive your data in a structured, machine-readable format.

To exercise these rights, please email us at [email protected]. We will respond within 30 days.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience. These include:

  • Essential Cookies: Required for site functionality, such as remembering your cart items.
  • Analytics Cookies: To understand how you interact with our site (e.g., which products you view).
  • Marketing Cookies: Used only with your consent to show relevant ads on other platforms.

You can manage cookie preferences through your browser settings. Disabling certain cookies may affect site performance.

7. International Transfers

Your data may be transferred to and processed in countries outside your own, including the United States, where our servers are located. We ensure that such transfers comply with applicable laws by using standard contractual clauses or other approved mechanisms.

8. Children's Privacy

Our services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with data, please contact us at [email protected], and we will delete it promptly.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page, and we encourage you to review it periodically.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your data, please email us at [email protected]. We are here to help.